*{box-sizing:border-box}
:root{--bg:#f6f4ef;--surface:#fff;--ink:#16181d;--muted:#5b606b;--line:#e3dfd5;--dark:#14161b;--accent:#ff7a1a;--accent-ink:#1a0d00;--accent-soft:#fff1e6;--radius:14px}
body{margin:0;background:var(--bg);color:var(--ink);font:16px/1.65 Inter,system-ui,-apple-system,Segoe UI,Roboto,sans-serif;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
h1,h2,h3{font-family:Archivo,Inter,sans-serif;line-height:1.12;margin:0;letter-spacing:-.01em}
.wrap{max-width:1000px;margin:0 auto;padding:0 20px}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font:700 12px/1 Archivo,sans-serif;letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
.eyebrow::before{content:"";width:22px;height:3px;background:var(--accent)}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:14px 24px;border-radius:10px;text-decoration:none;font:800 15px/1 Archivo,sans-serif;background:var(--accent);color:var(--accent-ink)}
.top{background:repeating-linear-gradient(-45deg,rgba(255,255,255,.025) 0 2px,transparent 2px 22px),radial-gradient(800px 300px at 90% -20%,rgba(255,122,26,.22),transparent 60%),var(--dark);color:#fff}
.nav{display:flex;align-items:center;justify-content:space-between;height:64px;border-bottom:1px solid rgba(255,255,255,.07)}
.logo{font:900 23px/1 Archivo,sans-serif;color:#fff;text-decoration:none}.logo b{color:var(--accent)}
.back{color:#c9ccd3;text-decoration:none;font-size:14px;font-weight:500}.back:hover{color:#fff}
.hero{padding:44px 0 48px}
.meta{display:flex;gap:10px;flex-wrap:wrap;align-items:center;margin-top:14px}
.loc{display:inline-flex;align-items:center;gap:6px;font-weight:600;color:#fff}.loc svg{color:var(--accent)}
.niche{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);background:rgba(255,122,26,.14);padding:5px 10px;border-radius:99px}
.hero h1{font-size:clamp(30px,4.6vw,50px);font-weight:900;margin:18px 0 12px;max-width:20ch}
.hero p{color:#b9bdc6;font-size:18px;margin:0;max-width:56ch}
.stats{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;margin-top:-28px;position:relative;box-shadow:0 30px 60px -30px rgba(0,0,0,.35)}
.stat{background:var(--surface);padding:20px}
.stat .n{font:900 clamp(22px,2.6vw,30px)/1 Archivo,sans-serif}.stat .n span{color:var(--accent)}
.stat .l{color:var(--muted);font-size:13px;margin-top:6px}
.stat.hl{background:var(--dark);color:#fff}.stat.hl .n{color:var(--accent)}.stat.hl .l{color:#b9bdc6}
main{padding:56px 0 24px}
.story{display:grid;grid-template-columns:200px 1fr;gap:12px 40px;padding:28px 0;border-top:1px solid var(--line)}
.story:first-child{border-top:0;padding-top:0}
.story h2{font-size:20px;font-weight:800}
.story p{margin:0;font-size:18px}
.funnel{display:grid;grid-template-columns:repeat(var(--cols,4),1fr);gap:12px;margin:36px 0}
.step{background:var(--surface);border:1px solid var(--line);border-radius:12px;padding:18px;position:relative}
.step .k{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.08em;font-weight:700}
.step .v{font:900 26px/1.1 Archivo,sans-serif;margin-top:6px}
.step.last{background:var(--accent);border-color:var(--accent);color:var(--accent-ink)}.step.last .k{color:var(--accent-ink);opacity:.75}
.proof{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:20px;margin:12px 0 40px}
.proof h3{font-size:18px;font-weight:800;margin-bottom:12px}
.proof button{all:unset;cursor:zoom-in;display:block;max-width:100%;box-sizing:border-box;border-radius:8px;overflow:hidden;border:1px solid var(--line);background:#fff}
.proof button:focus-visible{outline:3px solid var(--accent);outline-offset:2px}
.proof .scroll{overflow-x:auto}.proof .scroll img{min-width:620px}
.proof p{margin:10px 0 0;color:var(--muted);font-size:14px}
.why{background:var(--dark);color:#fff;border-radius:var(--radius);padding:32px}
.why h2{font-size:24px;font-weight:900;margin-bottom:18px}
.why ul{margin:0;padding:0;list-style:none;display:grid;gap:14px}
.why li{display:grid;grid-template-columns:28px 1fr;gap:12px;color:#d6d8dd}
.why li::before{content:"✓";width:28px;height:28px;border-radius:8px;background:rgba(255,122,26,.18);color:var(--accent);display:grid;place-items:center;font-weight:900}
.note{color:var(--muted);font-size:13px;margin:16px 0 0}
.more{padding:48px 0}
.more h2{font-size:24px;font-weight:900;margin-bottom:18px}
.more-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.more a{display:block;text-decoration:none;color:var(--ink);background:var(--surface);border:1px solid var(--line);border-radius:12px;padding:16px;transition:transform .15s,border-color .15s}
.more a:hover{transform:translateY(-2px);border-color:var(--accent)}
.more .ml{font-size:14px;font-weight:600}.more .mn{font-size:12px;color:var(--muted);text-transform:uppercase;letter-spacing:.06em}
.more .mr{font:900 24px/1 Archivo,sans-serif;color:var(--accent);margin-top:10px}
.cta{padding:0 0 64px;text-align:center}
.cta .box{background:repeating-linear-gradient(-45deg,rgba(0,0,0,.05) 0 2px,transparent 2px 20px),var(--accent);color:var(--accent-ink);border-radius:20px;padding:48px 24px}
.cta h2{font-size:clamp(26px,3.6vw,40px);font-weight:900;margin-bottom:12px}
.cta p{margin:0 auto 24px;max-width:50ch;opacity:.85}
.cta .btn{background:var(--dark);color:#fff}
footer{padding:0 0 40px;color:var(--muted);font-size:14px}
dialog.lightbox{border:0;padding:0;background:transparent;max-width:96vw;max-height:92vh}
dialog.lightbox::backdrop{background:rgba(10,11,14,.88)}
dialog.lightbox img{max-width:96vw;max-height:86vh;border-radius:10px;background:#fff}
dialog.lightbox button{position:fixed;top:16px;right:16px;width:44px;height:44px;border-radius:50%;border:0;background:#fff;font:700 22px/1 Inter,sans-serif;cursor:pointer}
@media (max-width:860px){.stats{grid-template-columns:repeat(2,1fr)}.stat.hl{grid-column:1/-1}.funnel{grid-template-columns:1fr 1fr}.more-grid{grid-template-columns:1fr 1fr}.story{grid-template-columns:1fr}}
@media (max-width:640px){.wrap{padding:0 16px}.proof .scroll img{min-width:0}.why{padding:24px}.story p{font-size:17px}}