How an Austin deck builder turned $528 of Meta ads into five booked deck jobs.
We launched this Austin deck builder on Meta with four ad sets running side by side: three built to collect lead forms and one built to make the phone ring. Instead of guessing which angle homeowners would respond to, we let the numbers decide.
Across all four ad sets the account spent $528.57. The standout ad set produced 15 leads at just $7.03 each. Another brought in 6 leads at $10.45. The call-focused ad set placed 3 direct phone calls from homeowners ready to talk. In total: 26 form leads plus 3 calls, reaching over 13,000 people in the Austin area.
Out of 29 conversations, 5 became signed deck projects, roughly a 1-in-6 close rate. At an average deck value of $7,000, that is $35,000 in revenue for about $106 in ad spend per job.
Unedited screenshot from the client’s ad account. Click to enlarge.
Estimated revenue = jobs closed × the client’s average job value ($7,000). Results vary by market, trade and budget.
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