The setup
In December 2025 we ran two campaigns for this Orange County construction company: a broad prospecting campaign launched on December 3, and a second campaign launched on December 14 to scale what was already working.
The campaign
The first campaign spent $653.11 and produced 62 leads at $10.53 each with a 3.71% click-through rate. The second spent $623.84 for 51 leads at $12.23 with a 3.93% click-through rate, well above typical benchmarks. Together that is 113 leads from $1,276.95.
From lead to job
The team turned those leads into 24 closed jobs, a 21% close rate. At a $7,000 average job, that is $168,000 in revenue at roughly $53 of ad spend per job.
Ad spend
$1,276.95
Leads
113
Jobs closed
24
Close rate
21%
Revenue
$168,000
The proof: Meta Ads Manager
Unedited screenshot from the client’s ad account. Click to enlarge.
Why it worked
- Click-through rates near 4% meant the ads stopped the scroll and kept costs down.
- Launching a second campaign mid-month scaled lead flow without raising cost per lead much.
- At $53 per closed job, it is one of the lowest acquisition costs across these case studies.
Estimated revenue = jobs closed × the client’s average job value ($7,000). Results vary by market, trade and budget.