The setup
This Florida deck company started small and deliberate. Several ad sets ran on $10-a-day budgets, so each angle could be tested cheaply.
The campaign
The account spent $1,344.84 in total. One $10/day ad set alone produced 22 leads at $11.99 each. The biggest ad set generated 35 leads at $19.31. Altogether the campaign delivered 65 homeowner leads and more than 46,000 impressions across the client’s service area.
From lead to job
The team closed 14 deck jobs from 65 leads, better than 1 in 5. At a $7,000 average job, that is $98,000 in revenue, which works out to about $96 in ad spend per closed job.
Ad spend
$1,344.84
Leads
65
Jobs closed
14
Close rate
22%
Revenue
$98,000
The proof: Meta Ads Manager
Unedited screenshot from the client’s ad account. Click to enlarge.
Why it worked
- Small daily budgets kept risk low while the winning ad sets were found.
- A 22% lead-to-job close rate shows the leads were real homeowners, not tire-kickers.
- Every $1 in ads returned roughly $73 in deck revenue.
Estimated revenue = jobs closed × the client’s average job value ($7,000). Results vary by market, trade and budget.