The setup
Landscaping is a volume business. Jobs are smaller than a roof or a deck, so the win comes from keeping crews busy week after week. For this North Carolina company, the goal was a constant flow of booked work.
The campaign
The campaign ran on Meta with $5,615.78 in total ad spend, targeting homeowners across the client’s North Carolina service area.
From lead to job
The result: 83 closed landscaping jobs. At an $1,800 average job, that is $149,400 in revenue, or about $68 in ad spend per job and roughly $27 back for every $1.
Ad spend
$5,615.78
Jobs closed
83
Avg job
$1,800
Revenue
$149,400
Why it worked
- Volume: 83 jobs kept crews busy, which matters most in a lower-ticket trade.
- $68 to acquire an $1,800 job is a healthy margin at scale.
- Proof that the system works beyond high-ticket trades.
Estimated revenue = jobs closed × the client’s average job value ($1,800). Results vary by market, trade and budget.