The setup
Roofing is a high-ticket trade: one signed job can be worth tens of thousands of dollars. For this Philadelphia roofer, the goal was simple: put the offer in front of local homeowners and get real conversations started fast.
The campaign
The ad set spent just $47.51 and generated 6 leads at $7.92 each, reaching more than 1,000 local homeowners.
From lead to job
One of those six leads signed a $55,000 roofing project. That is roughly $1,158 back for every $1 spent on ads, from a campaign that cost less than a tank of gas.
Ad spend
$47.51
Leads
6
Jobs closed
1
Close rate
1 of 6
Revenue
$55,000
The proof: Meta Ads Manager
Unedited screenshot from the client’s ad account. Click to enlarge.
Why it worked
- In high-ticket trades, a single closed lead can cover months or years of ad spend.
- Leads under $8 meant the roofer could talk to more homeowners for less.
- Speed: the result came from the first few leads, not a long ramp-up.
Estimated revenue = jobs closed × the client’s average job value ($55,000). Results vary by market, trade and budget.